Through the years, I have done a lot of graphic design where most of the commissions were logotypes. I often try to use a technique called “visual double entendre”, which is an overlay fancy way to say that it has two pictures wrapped into one. For me, it’s important that the logotypes work in color, as well as in black or white.
To the left are some of the logotypes I have created. The customers are both established businesses, that simply want a modern re-branding, as well as start-ups that want to start with a fresh and trendy look. The logo is one of the first things the customer see and is, therefore, one of the things that when used properly really can strengthen the brand.